What is a Reader Profile?

The magazine Kerrang has a reader profile about their audience who buy their magazine. 60% of the magazines audience is male and 40% is female with a general age of 19. The reader profile states that the audience consists of "sharp, intelligent" people who "rejoice in their individuality". Their hobbies are computer games and they are into media and fashion. They buy on average 31 albums showing they are very dedicated to their music and the bands in Kerrang.
Adult Circulation: Adult circulation is how many people have actually read the magazine, not how many that have bought it. 85,377 people have actually read the magazine.
The reader profile also includes a description of what the magazine is about, this implies that a reader profile can also be an advertising technique. If you are like the audience the magazine describes and you like what it is about, then it will encourage you to buy it.
Will a reader profile help me?
By creating a reader profile on my genre of magazine, it will give me a wider range of information of what the audience like which will allow me to adapt my magazine to their expectations making my magazine more successful.
What will my audience want?
Based on my research, my audience will want a magazine that includes album reviews as well as fashionable rock clothing and video game reviews.. They will also want gossip about their favorite bands and posters of them too.
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